A couple of days ago, Hong Kong jewellery brand in China HuangYingHao chairman jin zhizun operations headquarters ceremony the announcement, the future jin zhizun gem to promote the franchise, joint venture that location of the new brand switching operation mode. Similarly, chow taifook also established "the 1st city, consolidating and developing the second city boost marketplace volume, three lines on the policy of eco-agricultural city", hope that via the power of the joining trader to support open up two, three lines city department stores, malls relationship.
To join policy, jewelry industry skilled "expansion-contraction--and then expand" the cycle of this year, following the jewelry brand send force once again. Due to the fact economic recovery to circle, or money once again marketplace environment changed, the franchise to a new understanding of policy? DuoWei insiders believe once more, brand high-profile open join and refers to two or 3 line city sword, the new round of rob war has began.
The current scenario: jewelry brand new round "enclosure movement" begin
HuangYingHao said gold's supreme management principles will adjust measures to nearby conditions, like shenzhen guangzhou export, lay specific anxiety on Inner Mongolia on franchise. The south China area general manager LiGuoJiang chow taifook also said, "a line formulated chow taifook consolidating and creating the city, second city enhance marketplace volume, 3 lines on the policy of eco-agricultural city". Additionally the interior of the tide, for instance acer was brands in strengthening of two of the 3 line battle for city. Authorities say this, of all of the act indicates that brand lately, jewelry business war burned to the remote three line, even the four city; The next couple of years will use a jewellery brand alliance company strength in two, three lines touted "enclosure." city
Shenzhen headquarters staff says chow taifook Advertising Department, the next 10 years is going to be in the national scope to open 1000 new stores, to 3 days to open a new store. Only rely on their own operation management team chow taifook, certainly challenging to achieve this goal, so chow taifook reopened to join policy, using the power of the joining trader to develop the neighborhood department stores, malls, as well as the relationship between the three or four city do added. Have analyzed that, over the past decade has 20% of the chain for chow taifook joining trader, with abundant joining chain management experience, advertising technique formulated uniformly by the headquarters, a line the joining trader just press the unified regular for sale, immediately after service procedure, and the implementation of old brand, the risk just isn't huge, guarantee can spread the risk of marketplace development, 3 lines.
Jin zhizun gem is chairman HuangYingHao analysis, the mainland marketplace prospective, but the mainland and Hong Kong cultural differences exist, Hong Kong businessman would not necessarily know the consumption of the mainland taste. And some alliance business in local benefits, might be rapidly through resources sales channels. Within the long run, far more remote parts of the joining trader development, already can speed up the expansion rate and lower the risk of development. According to have an understanding of, to master in mainland China marketplace, jin zhizun program great business enterprise opportunity in 2010 to 2012 per year by 100, about between enterprise, plan 2015 years ago in the overall to reach 800 may be in between.
Trend: the next 10 years will enter the jewelry industry high-speed integration period
Of guangdong gold and silver jewelry related personnel to feel, chamber of commerce at present, pick out franchise give priority to, retail is complementary, assist in a short time in a line to enlarge our enterprise marketplace and two 3 line marketplace share, enterprises using the strategic option, and at the identical time is also according to domestic gold jewelry industry for the next five years of strong growth momentum judgment.
Business insiders point out, has the strength of the jewelry brand by means of its own power and alliance business enterprise assistance, the start of the new "enclosure movement", the objective of which takes no longer restricted to a line the key cities, but the whole country every single each and every corner of the city, specifically two 3 city. At the exact same time, take their in the next couple of years the trend of the market integration will turn out to be more and more obvious. Have the strength of the brand will obtain domestic enterprise, even in high-end brand, the strong international stronger, business into the high speed integration period. And from the reality scenario, the existing supreme, the enterprise has gold expressed strong obtain desire.
Industry insiders believe Mr. Zhou, now in China marketplace, has the specific scale jewelry enterprise at the very least 100. Right after this round of fierce competition, after about 20 household brand will occupy the market mainstream, appear giant. Based on China's jewelry jade jewelry association secretary is expected to ChangSunFeng, by 2010 China jewelry years of total sales of a lot more than 200 billion yuan; By 2020, China's jewelry industry total sales of is expected to reach 300 billion yuan RMB, the export of a lot more than 12 billion dollars.
The chamber of commerce of guangdong gold and silver jewelry relevant personnel, says which could predict in five to ten years, Chinese jewellery terminal marketing are going to be a new situation, development pattern will also changing rapidly alter.
The two large change and jewelry view to return
Guangdong gold and silver jewelry chamber of commerce of related researchers point out, enterprises to choose the franchise still opt for to retail, is different stages of strategy. Jewelry brands to open policy, in addition to rob the market need, but also due to the two major change from the marketplace.
Very first of all, to join thought began to change. The implementation of the policy of the numerous to jewelry enterprise established itself just isn't a long time, inside the item, the service, the shop environment construction, within the main and exploratory stage, to the joining trader and franchisees to physical exercise productive control. Following years of exploration, each and every brand management thought plus the method to have a good deal of progress, and set up a regional operation center, a popular in store personnel work, and in each inspector branch 24 hours closed-circuit monitor on set branch.
Second, for the reason that industry standard continuously strengthened, investors increasingly cautious, jewelry enterprise via Allies malicious circle the proportion of cash is greatly reduced. In the past, a considerable number of jewelry to join enterprise operation gimmick basic consistent, 1st develop a brand, to make some background and of the story, by means of the way such as advertisement packed into the market, development business enterprise to come join encircling income. There are actually a lot of losses, some brand February or not at all, don't have February jewelry stores management encounter. This sort of behavior inside the jewellery business has been contained.
